About Us

I’m Erin, founder of Women Who Apparel, a brand created to inspire more women to get outside and feel confident in wild spaces.

I grew up surrounded by boys, spending my days hiking, skiing, and exploring. I loved every bit of it, but I rarely saw women represented in the outdoor world the way I knew them: strong, capable, adventurous, and free.

Women Who Apparel was born from that gap, to celebrate women who explore, and to build a community that encourages others to do the same. Every design is a tribute to the joy, strength, and independence found in nature.